This book examines the role of mass communication in prevention and control of AIDS. Studying the socio-economic and psychological aspects of the disease, it analyses the AIDS related news contents and messages in Indian newspapers and audio-visual media. Moreover, the book ascertains the awareness of the target groups towards the implications of AIDS, and surveys media habits and preferences of the target group. It will be helpful in creating interventions for the target groups of adolescents, planning mass media strategies, designing campaigns, choosing appropriate media and also the most suitable time for telecast or broadcast of the AIDS related messages.
Archana Rakesh Singh (nee Shukla) is a faculty in mass communication at Panjab University, Chandigarh. Earlier, she taught at the Gwalior Study Centre of Makhan Lal Chaturvedi National Journalism University, Bhopal. Dr. Singh gained her Bachelor and Master degrees in Journalism from Rani Durgavati Vishwavidyalaya, Jabalpur and the Banaras Hindu University, Varanasi, respectively and topped both. After clearing the University Grants Commissions National Entrance Test, she was accepted as Junior Research Fellow at AJKMCRC, New Delhi, where she completed her Ph.D. She has been involved with the subject of AIDS communication since the mid-1990s. She was a part of the investigating team from MCRC, Jamia Millia Islamia for conducting AIDS awareness and Media search Survey amongst adolescents in Chennai.